Why good checkout design is more important than trustmarks

There has always been alot of debate about getting trustmarks for your e-commerce website, some of these trustmarks cost the website owner a few pounds too. Before committing to spending on such logos and schemes, take time to read this interesting article on good checkout design instead.

This is especially interesting timing, in light of the release of Actinic V10 beta. One of the new features promised in V10 is a re-write of the checkout pages.