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Pinbrook Blog
Want to convert more visitors to orders?
If you have a conversion rate on your e-commerce site around the 1-2% mark it might be worth taking a look at the Google Website Optimiser. Average conversion rate is between 1 and 4% but there is no reason why a well optimised site can't do better then this.
Make the most out of every website visitor you have, get your site to sell to your current visitors before going out to find more visitors.
Happy New Year 2010
We would like to wish all our clients and website visitors a Happy and Prosperous New Year.
Online Marketing Myths
This makes for interesting reading and to generate abit of conversation.
Blog post from Datadial (Dec 16 2009)
Useful Google / SEO Links
These pdfs make very interesting reading for the basics of SEO
Google Search Engine Optimisation Guide
Google webmasters Search Engine Optimization
SEO Moz Beginner Guide to SEO
Importance of keywords in copy for SEO
This is an interesting and very readable article on the importance of using keywords in your website copy. It has been written from a journalist point of view but everything is relevant to ecommerce product descriptions too
