Pinbrook Blog

Mailing Lists

Submitted by Jo Morecroft on Sat, 17/07/2010 - 13:05

With the current economic climate keeping in touch with your exsisting customers is increasingly important. It is much easier to sell more to someone who has already bought from you than it is to find new customers.

In our view all ecommerce sites should be maintaining a list of customers who are happy to receive emails and then emailing them at least once a month.

When creating your monthly newsletter you must have something interesting to say!

Down for Everyone or Just Me?

Submitted by Jo Morecroft on Wed, 21/07/2010 - 11:45

A useful link to use to test if your website is down for everyone or just you.

Down for Everyone or Just Me?

How to get more benefit from your Facebook page

Submitted by Jo Morecroft on Sat, 17/07/2010 - 12:44

Yes I know, people keep on and on about Facebook, but love it or hate it, nowadays you cant really afford to ignore it.

In my view anyone with an ecommerce store should really have a facebook presence too, after all recent stats have shown there are more searches on Facebook nowadays than the almighty Google.

We've already posted several links to help clients create their Facebook page, here is a link to an article that discusses what you can be doing on a daily basis to get it working for you. Remember the more you put into Social Networking, the more you will get out of it.

10 ways facebook can benefit your ecommerce website

OpenDNS

Submitted by Jo Morecroft on Mon, 12/07/2010 - 13:59

From time to time we have clients contact us as they can not view certain websites. Quite often the reason for this is outdated DNS caching at their ISP.

For a superior browsing experience we always recommend people use Open DNS. Here are a few reasons why...

OpenDNS's proprietary DNS caching technology finds and locates the last known good IP address for Web sites that are experiencing difficulty, making Web sites that are down for the rest of the Internet load for OpenDNS users.

Ecommerce on your Mobile

Submitted by Jo Morecroft on Wed, 07/07/2010 - 11:18

Whilst it is probably a case of the jury still being out on whether ecommerce will ever be really big on smart/mobile phones, the following article on "The RetailBulletin" website discusses where the market is right now.

I have to admit I am still at the stage where I may browse ecommerce sites on my phone, I have the Amazon app.

I still return to my PC to actually make the purchase. Why?

Bigger screen - less likely to miss any small print
Bigger screen - can see product better
Bigger screen - type in credit card info more easily.

Heres the link to the article

Ecommerce on Mobile phones